People spend their hard earned money at your dealership, yet their experience is no different than the lot down the street. Ask yourself what are you REALLY doing different than the next guy. Look at dentists... Dentistry is VERY competitive and few people know what differences each dentist has, like product quality, customer service and customer care. So what do they do? They install televisions on the ceiling, give you headphones and give you free stuff when you're done. At your dealership they come in they get their styrofoam cup of cheap coffee and they feel like their getting screwd. People really fear dealing with your sales people because lets face it, they're sales people.

Here is a big idea, train a little old lady to sell your vehicles. That is exceptionally disarming. Who wouldn't want to buy a car from their gramma? You do know during World War 2 these sweet old ladies made bombs right?

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Much of your web dollars are being wasted on things that other dealers are doing. Yes, some are effective, however most of them are just redundant and don't make that CRITICAL step from online looker to lot buyer.

Here are the top 3 mistakes you can fix:
1- Inventory wording and pictures. There are few things worse than a poorly pictured vehicle. Look at your pictures versus how the manufacturer pictures them. A good photographer sells vehicles as well. You know exactly what we mean because you probably have pictures of vehicles adorning your walls right now. Let's face it, those pictures are not ones you've taken.
2- You have animations on your site, why? Do they serve a purpose? If not get rid of them. They're making your site load slower, and confuse someone what they should be doing on your site.
3- Do you have your star sales people on your site? If people are going to talk to them... Wouldn't you like to meet the person you're buying a $15,000 car from? We would!

Want some more exception suggestions to get people to come in? Contact us NOW!

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