4 Easy things that you can do to make a good event, GREAT!

Events can be a little daunting. However, with Active Ox you'll find that many pitfalls can be avoided. Let's get started...

1- Find your voice; there are certain types of people who wait for these sales events to come and kick tires on their next vehicle. Be prepared to meet all their questions before you get to the event. The second component to that is having your staff know what to say and how to address those issues.

2- Have sales materials for them to take; Because there are other dealers at the event it's very likely that they will walk away empty handed at the first meeting. Put something in their hands so they are provoked to come back to you.

3- Have a finance guy AT the show. There is nothing more frustrating than loosing a sale because the finance guy is at lunch. Make sure that does not happen, we've seen it happen, it's not pretty.

4- Have a follow up system. Let's face it some customers walk out of the event without their new car. Have a a system in place to capture their information and follow up with them after the event. Remember they might have a new car but you can offer them service for that car. Why don't they have a service coupon from you? Change that.

Like these ideas? Give us a call for more.